Emmett Pershing
Emmett Pershing is the patriarch of the Pershing clan. He has close ties with the Aryan Brotherhood and keeps in contact with other White Supremacist contacts he met in prison. He has had several wives and even more girlfriends. He has at least a dozen legitimate children (and who knows how many bastard sons and daughters out there).
Formerly a member of a notorious motorcycle gang, this is where Emmett founded his criminal enterprises. He centered his efforts around the small town of Elma and used his threats and influence to keep the law at bay; easier to accomplish in a small community. At first he had to rely on the AB for manpower, but as the years wore on and the third generation of Pershings are reaching adulthood, he has no shortage of able bodies willing to help the cause.